Color Renew




Introducing Woolite®
with Color Renew™


Woolite’s enhanced formula, launching in 2017 brings the color back
to your clothes. As always, Woolite® won’t cause fading, shrinking or stretching,
but has the added benefits of Color Renew™ technology
to keep the clothes you love looking like new longer.



How Color Renew™ Works

Woolite’s new Color Renew™ technology smooths fibers, removes pilling
and even revives the colors of the clothes you love!