Everyone loves the way dark clothes make them feel—from that pair of jeans that make us feel cooler-than-cool or that cozy black t-shirt that took forever to find. They're the clothes that make us feel like us. And that's a feeling that we don't want to fade. And with Woolite Darks it doesn't have to—it keeps darks vibrant for over 30 washes. For the love of darks.